Golf and Soccer - A Missed Opportunity?
In Sweden, where the interest in sports is as broad as it is deep, two worlds often collide: football and golf. Although these sports seem far apart in both pace and tradition, there is an overlap that many football clubs seem to have missed. Why haven't more Allsvenskan football clubs taken advantage of the opportunity to offer golf products in their supporter shops? Maybe it's time for a change.
Clubs That Get Full Hits and Their Range
1. Hammarby IF - The Champion of Golf in the Football World
- Best in class when it comes to golf equipment.
- Stylish and professional golf clothes.
- Greenlayers, headcovers, pegs and stumps.
- Several different golf balls with club print.
- Comprehensive golf kit - a true golf enthusiast's delight.
2. IFK Gothenburg - Stable Second Place
- Good selection of balls and two different greens.
- The majority of headcovers.
- Fun peg holders - something different and appreciated.
3. AIK - A Stylish But Safe Third
- Aesthetically pleasing headcovers.
- Qualitative greenslayer.
- Simpler, but functional golf towel.
4. Malmö FF - The Silver Club in the Golf World
- Green lager in silver, a step for style and function.
- Golf clubs.
- A slightly more fun golf towel compared to other clubs.
5. IFK Norrköping - The surprise
- There is everything from knives to Legos, but only one sign of golf, which is a headcover, which is surprisingly enough to end up in the top half.
Clubs That Miss The Green
- Djurgården IF : A solid supporter shop, but unfortunately without golf products.
- Gais : Only offers a simple golf towel.
- Halmstad BK, Brommapojkarna, Mjällby AIF, Kalmar FF, IFK Värnamo, IK Sirius and Västerås SK : These clubs offer no golf-related products at all and share the last place in this review.
Final Thoughts
This review reveals a clear difference in how Allsvenskan football clubs approach golf products in their shops. While some clubs, such as Hammarby IF and IFK Gothenburg, have understood the value of combining the passion for football with golf, others seem to have missed this opportunity. Maybe it's time for a strategic put towards a new hole-in-one marketing strategy? Soccer clubs, contact us and we will fix an epic golf shop for your club!